8 Adobe Commerce features to deliver next-gen shopping experiences

In this digital advanced world, poor integration between technology systems can create a barrier to delivering marketing and customer experiences. With increasing business complexity, persistence to deliver omnichannel experiences, and increase in the number of integrations to your central system, businesses find it challenging to nail down the right set of features and capabilities to deliver connected solutions to shoppers. So, how are businesses coping with this? Well, most organizations are changing their technology stack by shaping systems, modernizing applications, and unifying platforms. Connected commerce is revolutionizing the way brands interact with customers, and to empower this, Adobe Commerce has come up with next-generation solutions for eCommerce. 

The new extensibility capabilities of Adobe Commerce are designed to reduce costs, streamline marketing workflows, minimize coding, breakdown data silos, and much more. But before implementing the capabilities of Adobe Commerce, brands must understand what composable architecture is and how they can leverage it. 

Why do enterprises need a composable architecture?

Composable architecture leverages a pick-and-assemble configuration wherein online retailers can choose the best commerce solutions for their online store and integrate them to the central solution via APIs. Unlike the monolithic systems, composable commerce follows a modular approach, resulting in an open, scalable, and flexible eCommerce solution bound to deliver superior experiences. You can choose the features you wish to implement to your eCommerce store, integrate them via APIs, and modify/remove them as you wish. 

Overall, it allows your organization to be more agile while adapting, evolving, innovating, and responding faster than ever before. Some of the reasons why organizations need composable architecture: 

1. Speedy innovation: With composable applications, you don’t need backend code to make changes, as the business processes can be configured within the API. With the unified processes across multiple touchpoints, there are no data silos and unnecessary work, providing you agility. 
2. Complexity support: Composable architecture can support complex business models that span across markets and channels. Companies who want to bring seamless shopping solutions from a web browser to mobile applications, augmented reality, and virtual reality need a composable architecture. 
3. Custom solutions: Organizations can create their own packaged business capabilities by picking the best tools, giving the flexibility to focus on delivering value. 

Next-gen capabilities of Adobe Commerce to deliver connected experiences

With Adobe Commerce modular and open architecture, developers will have access to customize the application and meet business requirements. As businesses are now adopting a microservices approach, developers must build custom integrations to bring together APIs and data from multiple sources. Adobe has come up with capabilities to reduce the time of integration between multiple systems, decrease the cost of deployment if each and enhance the overall performance, security, and scalability of the composable architecture. 

Let’s discuss some of the Adobe Commerce capabilities and how they are benefiting businesses in delivering connected experiences.

#1. Adobe Developer App Builder

Adobe Developer App Builder provides a unified third-party extensibility framework for integrating and creating a custom experience. It empowers developers to extend and build applications that work seamlessly with other Adobe solutions. Some of the features of Adobe Developer App Builder are: 

• You can build secure and scalable apps with easy integrations with Adobe Commerce hosting and storing data of all the tools and APIs a business needs to create these plugins and integrations. 
• With App Builder, you can build custom applications and automate processes with event-based integrations, authentication services, end-user access controls, data storage, and CI/CD pipelines. 
• Designing UI is easy with React Spectrum components of Adobe that match the look and feel of Adobe Products. 
• The applications are secure and easy to manage where admins can view, test, approve, and publish apps that users can access in Adobe Experience Cloud. 
• Common use cases for App Builder include integrating with enterprise systems like ERP and PMS and building single-page applications to enhance buyer experiences. 
• App Builder gives developers flexibility in extending Adobe Commerce capabilities and agility to integrate with third-party microservices or even build new microservices. 

#2. API Mesh for Adobe Developer App Builder

API Mesh is an API orchestration layer that enables enterprises to integrate private and third-party applications and other software interfaces with Adobe Cloud tools like Adobe Commerce, Adobe Experience Manager, Adobe Marketo Engage, Adobe Analytics, Adobe Target, and Adobe Campaign. It allows developers to combine multiple data sources into a single GraphQL. Adobe Commerce users can consider the API Mesh a way to integrate other APIs to storefront management APIs for strong communication across departments. Some of the features of API Mesh are: 

• It can directly connect to GraphQL APIs, merging their services with other external platform services into a common Mesh. This allows development teams to focus on the presentation layer of the application and not the integration layer. 
• When publishing content from a CMS, your data can be transferred directly to your applications through API mesh. 
• API Mesh allows you to swap one microservices to another without doing anything at the application presentation. 

#3. Adobe I/O events for Adobe Commerce

Adobe I/O events enable enterprises to build reactive, event-driven applications based on events originating from various Adobe services, such as Creative Cloud, Adobe Experience Manager, and Adobe Analytics. Some of the features to look out for are: 

• With Adobe I/O events, developers can create event-driven applications that take action when a shopper performs an action on an Adobe product. This helps enterprises to efficiently customize processes and integrate systems while maintaining SaaS systems. 
• Developers can build applications in App Builder that subscribe to over 500 commerce events like inventory updates, order status, price updates, and so on.