With almost 33% websites on the internet being built on WordPress, and many notable brands like TechCrunch, BBC America, Disney, Sony Music, and more adopting WordPress for their websites, the demand of this platform will grow in the years to come. With such enormous growth, organizations are looking forward to the latest trends and innovations in this technology to enhance their websites.
Due to the rising demands of businesses, the WordPress features are also growing persistently over the years to offer more engaging user experience on the websites and attract potential customers. With more innovative and advanced WordPress trends, you can make use of this platform to build a perfect website and serve your customers in an enhanced manner.
Let us have a look at some of the latest WordPress trends that you must adopt to offer better user experience and scale your website to new heights in 2019.
1. Personalization & Enhanced Support Through Chatbots
Chatbots are a great way to interact with your website visitors as they provide better engagement options. They also have personalization abilities. This means that you can learn more about your users than the fact they are some random visitors.
You can easily integrate chatbots within your website and provide enhanced user support. Through chatbots, you can gather a lot more information about your visitors such as – if they have clicked on a button, if they have downloaded something, and much more.
2. Mobile-Based Design for Higher Results
Mobile-based designs have led to the rise of two popular trends – Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWAs). Both have their own advantages.
- Accelerated Mobile Pages (AMP)
Nowadays, Google gives high preference to Accelerated Mobile Pages in its ranking due to the reason that most of the traffic comes from mobile devices. Also, AMP pages are lighter, and load quickly. - Progressive Web Apps (PWAs)
Additionally, Progressive Web Apps make it easier to launch the websites from the home screen of the user. - Progressive Web Apps (PWAs)
Additionally, Progressive Web Apps make it easier to launch the websites from the home screen of the user.
3. Add Videos for Higher Impact
In modern times, as the internet speed has increased tremendously, playing videos on phones is now a piece of cake. Also, video consumption is going to increase more and more in the coming years. Adding videos in the websites make them more attractive because unlike text or images, they provide a lot of information in the quickest and most convenient manner. Video headers are a great way to leverage the power of videos as they give an enhanced look to your website.
With the latest version of WordPress, you can easily loop video headers. Additionally, a lot of themes have also updated their setting which allows you to easily insert a video header.
4. Improved User Engagement with Micro-Interactions
Micro-interactions are small and quick ways in which users can interact with a website. They let the users engage with the site with the least effort and usually take less than a microsecond.
Micro-interactions are especially used on social media platforms such as ‘likes’ on Facebook, ‘hearts’ on Twitter, and ‘claps’ on Medium. These types of interactive elements encourage the users to interact with the websites much more often.
5. Enhanced eCommerce Websites with Plugins
WordPress has emerged more than just a blogging platform in recent years. Now, this platform is increasingly being used for developing rich eCommerce websites too.
WooCommerce, being one of the most popular plugins, can be integrated with WordPress to develop highly responsive eCommerce stores. Other eCommerce platforms such as PayPal and Google Checkout can also be integrated seamlessly with WordPress. You can also achieve additional functionalities such as personalized shopping and subscription-based services through the latest eCommerce themes in WordPress.
6. Animations for Video Like Experience
Just like videos, animations on websites give an enhanced viewing experience to the users. Flash-based animations have now been modernized with improved technologies, making the user experience highly vibrant and interactive.
Many organizations have added particle animations on their websites which provide users all the information they could have gathered through videos. Particle animations are lightweight and can enhance the website without slowing it down.
Wrapping Up
The WordPress community always brings great changes which are beneficial for most businesses and are increasingly adopted by them. With such rising competition, don’t be left behind in enhancing your business’ website. If you are looking to give a boost to your WordPress website or want to develop a new site from scratch, contact one of the leading WordPress development companies and move forward in your business growth.
