For enterprises, keeping track of all their digital content and assets, organizing them, and using them effectively in a way that delivers engaging content experiences is a complex task. Businesses need an enterprise-level CMS that can help manage all digital content and assets in a simplistic manner. Adobe Experience Manager (AEM) is one such content management system that makes managing of content and digital assets easy and streamlined.
Adobe Experience Manager combines the potential for digital asset management with the power of a content management system, providing seamless, consistent, optimized, and customer-centric experiences across all digital channels, including web, email, social, and mobile.
What is Adobe Experience Manager (AEM)?
Adobe Experience Manager (AEM) is a content management system (CMS) and digital asset management system (DAM) that empowers extended teams to establish full control over web content and offer best tailored user experiences throughout. For companies who are looking to regain control over their digital content and related assets distributed across websites, channels, and apps and give their CMS a much-needed structure, then Adobe Experience Manager (AEM) is the best option. Not only does Adobe Experience Manager reduce the complexity of content management but it also saves time on content delivery.
A report from Forrester concludes Adobe Experience Manager CMS to be the best and most robust CMS in the market. With over 128,000 websites currently running on Adobe Experience Manager (AEM), including several leading Fortune 500 enterprises, this enterprise-level CMS is trusted for its agility, scalability, and easy content and digital asset management.
That said, with Adobe Experience Manager CMS you can create, manage and distribute context-driven messages scalable across countries, products, services, and enterprises.
As per Adobe, AEM CMS empower teams to deliver brand and country sites experiences 66% faster with 23% higher productivity. In an experience-driven ecosystem, Adobe Experience Manager CMS allows you to deliver the right message to the right person at the right time and across the right channel. Also, unlike other content management solutions that do not allow marketers to manage and sync content across all different content-facing channels, Adobe Experience Manager (AEM), provides a more unified and holistic customer experience, saving time and money in the long run.
The best part, the Adobe content management system, although it isn’t limited to only being that.
- For designers, it is a powerful, feature-rich, and user-friendly tool great for building front-end applications.
- For marketers, it is perfect for content management and optimization without any external dependencies.
- For developers, it is a vital tool to create access and reuse content elements across other projects and customer interfaces.
As Adobe AEM allows non-tech marketers to take complete charge of the site content, it leads to faster releases and easy publishing of new content without spending days on it. It is why AEM CMS is one of the fastest-growing web platforms today, used by big corporations like Nike, National Geographic, AT&T, Nvidia, Chipotle, The Wonderful Company, etc.
What does Adobe Experience Manager do?
Adobe Experience Manager is a content and digital asset management system that makes it easy for enterprises to build and launch superior content-led experiences for websites, mobile apps and forms, quickly. As a component of the Adobe Experience Cloud (AEC), Adobe AEM makes it easy to manage your marketing content and other assets and seamlessly works with other Adobe Marketing Cloud platforms such as Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Commerce Cloud, and Marketo Engage. Its central capabilities include:
#1: Open and extensible content creation
Adobe Experience Manager CMS and DAM is an open and extensible platform, meaning it simplifies the digital content creation process and makes it easier for marketers to access, change, and improve. Non-tech marketers can keep on adding new features and capabilities to it without having to create it from scratch every time. In this sense, Adobe AEM’s openness and flexibility makes it easier for people to create, collaborate, and share content faster.
Moreover, Adobe Experience Manager simplifies cross-platform asset management by making it easier for you to keep track of all your digital assets, images, videos, and more, regardless of where they were created. You can even organize and manage all your assets in one place with Adobe Experience Manager (AEM), like a well-structured library for all your digital materials.
Along with a secure brand portal, AEM Adobe protects your assets from any unauthorized access. Coupled with its end-to-end content management capabilities, AEM effortlessly manages all your tasks related to content creation and sharing with internal teams and external partners.
#2: Omnichannel content delivery
As for retail and eCommerce brands, AEM (Adobe Experience Manager) empowers developers to quickly create and launch dynamic content-led shopping experiences, leveraging the tool’s CMS and DAM capabilities. Adobe AEM supports industry standard query language, such as GraphQL to easily request and retrieve dynamic information across databases or systems and drive up-to-date frontend experiences.
With Adobe AEM’s capabilities of content fragments, experience fragments, and SPA Editor, enterprises can now deliver interactive content experiences at scale
#3: Experience intelligence
Adobe Experience Manager AI helps you with several tasks related to content and digital asset management, delivering personalization at scale. It transforms your manual and tedious tasks into automated workflows, letting team members focus on more growth-driven objectives. You can even analyze the performance of your digital assets and marketing efforts by leveraging real-time insights via a centralized reporting system. More ahead, Adobe Experience Manager AI lets you convert your legacy PDF forms and traditional input fields to mobile-responsive and easily adaptable digital forms.
#4: AI-powered scalability in Adobe Experience Manager Sites
When content and data combine together, personalized experiences follow. While the explosion of devices and channels make it challenging for marketers to deliver experiences that quickly and automatically adapt to a user’s needs and wants, Adobe Sensei GenAI in Adobe Experience Manager Sites is set to break that norm.
Leveraging the power of AI and MI, Adobe Sensei GenAI in Experience Manager Sites helps brands generate, manage, and deliver the right content across the right channel. From authoring, re-writing, text summarization, and tone of voice, the generative AI capabilities of Adobe Sensei GenAI can be easily leveraged with in-context Experience Manager Sites editing. This empowers brands to create and launch content and optimize its performance with real-time insights. Instead of personalizing content for each user, Adobe Sensei GenAI and Experience Manager Sites together allow you to reach millions of users without any extra leg work.
#5: Accelerated time-to-value
Adobe Experience Manager (AEM) expedites the creation of new applications and digital experiences, by-result of its cloud-native CMS framework that dynamically adjusts its capacity to handle varying workloads. So, if your website or app were to experience a sudden surge in traffic, it can handle it effortlessly without any manual intervention. This eliminates the need for constant monitoring and resource allocation.
Keeping in line with the changing tech trends and customer demands, Adobe Experience Manager (AEM) is regularly updated with new features and capabilities, making it easy for marketers to keep pace with the ecosystem without requiring any extensive upgrades or reconfigurations. Content automation reduces the manual effort required to manage content, and a powerful app builder simplifies the creation of new applications. Adobe AEM’s intuitive web development tools empowers enterprises to easily build and expand digital experiences.
The six modules of Adobe Experience Manager (AEM) CMS
AEM or Adobe Experience Manager consists of five modules: AEM Sites, assets, mobile, AEM Forms, and communities. These Adobe AEM modules form a comprehensive content management solution to build websites and mobile apps and manage site content.
So, what do these Adobe AEM modules actually do? Here’s a brief description of it:
#1: Adobe AEM Sites:
Also known as Experience Manager Sites, this module allows you to create, manage, optimize, and publish site content experiences across multi-location websites, mobile sites, and other channels. You can tailor your site content look and feel as per the available functionalities and personalize digital experiences to make them more targeted and relevant to your business. Other capabilities include:
- Build and manage responsive designs and mobile sites from one platform.
- Optimize shopping carts to deliver a unified virtual experience across several devices.
- Manage and control multiple sites across several geographies and languages from one centralized location.
- Manage and launch marketing campaigns from one place.
- Store and organize assets to make them easily accessible for all marketing campaigns.
#2: Digital Asset Management (AEM DAM)
Assets can be anything you employ to create site experiences for users. It consists of files, collections, shared links, templates, and jobs. You store all your images, videos, GIFs and associated custom variations in this module. Adobe AEM DAM helps you create, manage, and deliver images, videos, and content across devices, channels, and screens. Its workflow capabilities allows you to organize and store all your assets in a way that they can be easily accessed based on the path they follow. Other capabilities include:
- Employ workflow capability to store, organize, customize, and access assets from one location.
- Integrate assets to Creative Cloud to reduce the gap between creative and marketing workflows.
- Assign metadata and tags automatically to your assets.
- Deliver personalized and targeted experiences to boost customer engagement.
#3: Adobe AEM Mobile
Adobe Experience Manager is highly specific on its mobile experiences, which is why it has a separate module to assist with mobile app development for all devices, easily integrated with your overall strategy. Other capabilities include:
- Build mobile apps for multiple platforms using a single codebase.
- Update content and review analytics on a single dashboard.
- Analyze the performance of the mobile apps using Adobe Mobile App Analytics.
- Update apps with drag-and-drop blocks and review change instantaneously.
- Integrate mobile app strategy with asset management to provide a consistent browsing experience.
- Send creative push notifications to draw back your users.
#4: Adobe AEM Forms
Adobe Experience Manager (AEM) Forms is an end-to-end digital document management system that makes it easy for you to create responsive and manageable forms and share them with your customers to easily complete and e-sign, making the entire process paperless, automated, and efficient. Other capabilities include:
- Simplify complex digital transactions on any device.
- Offer an incredible form experience to customers based on their location, profile, and device type.
- Create interactive forms accessible from anywhere.
- Ensure security and tracking of Adobe Forms.
- Merge form data and documents with your existing systems.
- Measure effectiveness using insights from Adobe Analytics, Target, and Campaign.
#5: Adobe AEM Community
Adobe AEM Communities helps you to create a community specific to your brand and customers to promote knowledge sharing and facilitate seamless discussions. A community can include forums, learning forums, user groups, and so on based on your business. Other capabilities include:
- Encourage interaction via forums, ratings, blogs, and more.
- Create and customize web communities using user-friendly wizards and interfaces.
- Enable learning and social knowledge sharing within the consumer group.
- Employ community content analytics to optimize engagement.
#6: Adobe AEM Cloud service
With Adobe Experience Manager, you build a scalable and secure foundation for your website. Adobe Experience Manager architecture, your team gains anywhere-and-anytime access to your experience management systems. As cloud service comes pre-configured and tested to meet your enterprise needs, you can optimize it easily to ensure peak performance at all times. The AEM Adobe tool is also safe against outages, which means you can create, innovate, and publish content and assets for websites and apps at scale. Other capabilities include:
- Instantly accessible by teams to let you focus on content planning rather than version upgrades.
- Adobe AEM Cloud services is modular, scalable, & global, designed to auto-scale within seconds
- Follows all industry standards to ensure complete protection and privacy of your data and content
- Built-in redundancy and proactive monitoring protects against any outages during peak traffic times
- Flexible and scalable in a way that your CMS grows with your business
How to select the right content management system?
How does Adobe Experience Manager CMS work?
Enterprises trust Adobe Experience Manager also called as AEM because of its simplified and streamlined experience across channels and mediums. Adobe Experience Manager helps you manage content via experience fragments and content fragments along with responsive web designs and more. The AEM modules consist of six solutions all of which are known to save time and energy. These include:
#1: Content Management System (CMS) through Adobe Experience Manager Sites
Adobe Experience Manager Sites also called as AEM Sites is a user-friendly content management system designed for both marketers and developers. It allows marketers to build a website quickly using ready-made templates and components, and developers can further customize it with minimal coding. This makes it perfect for teams looking to speed up their site-building process.
Another important feature of Experience Manager Sites is that marketers and developers can publish content together on almost any platform. Its generative AI tools make it simple to adjust your content’s tone, add variations, and make large-scale updates effortlessly.
For example, if your company targets both businesses and individual consumers, you can easily create personalized landing pages for each audience in just a few clicks. It’s fast, easy to use, and secure, making it ideal for small businesses and large enterprises alike.
#2: Digital Asset Management (DAM) through Adobe Experience Manager Assets
Adobe Experience Manager Assets is a cloud-based digital asset management (DAM) system that helps you store, organize, and access your digital files, such as images, videos, and 3D models. This means marketers do not have to search through computers or accounts, instead you can access all of these assets in a shared environment.
For example, if you have a social media post template, you can store it in the DAM and share it with your team, ensuring consistent branding across all platforms. Adobe Experience Manager Assets even tracks any changes made, so you can review the history of updates.
Since it’s hosted on Adobe’s Cloud, you don’t need to worry about local storage for large files. It’s scalable, fast, and integrates seamlessly with other Adobe tools, simplifying your workflow.
#3: Digital Enrollment and Forms
Adobe Experience Manager (AEM) includes tools for digital enrollment and forms, allowing you to streamline onboarding processes. It helps eliminate paper-based workflows and speeds up your operations through digital transformation.
You can easily build forms, collect e-signatures, and automate tasks. For example, a sales team can create a digital form for new clients. Once the client completes and signs it, the system can automatically trigger the next steps, saving time for the team and improving the client experience.
These forms are simple to use and can work across multiple platforms, making them useful for both internal and external purposes.
#4: Digital Screens
Adobe Experience Manager’s Digital Screens feature gives you control over digital signage for stores and venues. This tool is particularly useful for businesses that operate both online and offline. You can manage and update digital signs across multiple locations from one central dashboard.
For instance, if you have several physical stores, you can display personalized product recommendations on in-store screens based on the clientele at each location. This enhances the shopping experience and helps your staff provide better service.
In today’s omnichannel world, Digital Screens ensures that your customers receive a consistent experience, whether they’re interacting with your brand online or in person.
#5: Digital Guides
Digital Guides is a specialized tool for creating product documentation and help content. Unlike traditional content management systems, Digital Guides,a solution from Adobe Experience Manager (AEM) organizes content into components, making it easy to update as products evolve.
For example, if you modify a product feature, Digital Guides allows you to update all related user guides and documentation quickly and consistently. Without this system, you’d have to make these updates manually, which can be time-consuming and error-prone.
This helps both employees and customers stay up-to-date and reduces confusion when product features change.
#6: Adobe Learning Manager
Adobe Learning Manager helps you create customized training programs for a variety of purposes, including customer education, employee training, and compliance. Normally, building such programs can be time-consuming, but Learning Manager provides access to over 86,000 ready-made courses.
It also features gamification, leaderboards, and social learning tools to make training more engaging. For example, you can use it to train new managers within your company on leadership skills or offer external training to customers to boost engagement and sales.
Adobe Learning Manager simplifies training development while making it more interactive and impactful.
How Adobe Experience Manager (AEM) matches against popular CMS characteristics
The below table shows how Adobe AEM stands against the popular and most asked for AEM content management system features by business users:
| CHARACTERISTIC | ADOBE EXPERIENCE MANAGER |
|---|---|
| Intuitive admin dashboard | Adobe AEM allows you to manage all content and asset tasks from creating, distribution, to management via a single dashboard. You can create, manage, optimize, and track multimedia blog posts and web pages on Adobe AEM. |
| User and role-based administration | You can leverage the role-based accessibility feature of Adobe AEM to make your users only access content and features relevant to them. |
| Multilingual content capabilities | In case you serve an international audience, Adobe AEM provides you with multi-lingual editing tools and workflows to offer localized experiences to your users. |
| Flexibility, scalability, and performance | Adobe AEM CMS is scalable, which means it grows as your business grows. It comes as an on-premises and cloud solution, and you can choose as per your business requirements. However, in both versions, it possesses the agility to handle traffic spikes and evolving market demands. |
| Personalization and analytics | With Adobe AEM, you can create content and quickly repurpose it for several platforms via content fragments. With its automated tools and workflows, you can match your content for the right audience across channels, devices, and touchpoints. With native integrations across Adobe Analytics and Target, you can get better clarity on which content to create to deliver personalized experiences. |
| Content and commerce integration | By integrating Adobe Experience Manager with your eCommerce stores, you can scale into new geographies and publish content for the right audience at the right time. A scalable platform like Adobe AEM will empower you to publish multiple product pages in a day, personalize content as per your users, and even implement the live search and product recommendations feature via Adobe Sensei. |
| Built-in SEO Tools | With Adobe Experience Manager built-in SEO tools, you can customize URLs for search engines, use sling selectors to cache pages on dispatcher to improve security, localize page names as per region, add canonical URL tags to let search engines know the intent of the page while indexing, build a XML sitemap to improve the understanding of your website structure, and so on. |
| Robust Integrations | Adobe Experience Manager CMS seamlessly integrates with other Adobe Experience Cloud platforms like Adobe Experience Cloud tools and other third-party platforms like MarTech, CRM, Social media, Google Analytics, Google Search Console, and so on. |
| Detailed analytics | You can easily integrate Adobe AEM as a Cloud Service and Adobe Analytics to track web page activity. With this combined solution, you can analyze data from any digital point in the customer journey, create reports, and tailor content to suit the needs. |
| Built-in content staging | With Adobe AEM CMS, you can stage and preview content to test it before making changes to your live site. This helps you evaluate visitor experiences before publishing them. |
| Security protocols | In Adobe Experience Manager, all content is protected during upload via the HTTP TLS v1.2 or higher. Until an author publishes the content, it remains private and protected on the Adobe AEM servers. Adobe Experience Manager is compliant with LDAP, SAML, and SSO systems. |
| Extensive support | The Adobe support community offers extensive support. With thousands of product documentations and digital guides available freely, Adobe AEM developers can even engage with the Adobe support team for quick resolutions. |
| Pre-built templates | When working with Adobe Experience Manager CMS, you will be working with templates to function as a base for new pages. Adobe AEM offers basic templates (editable and static) for page creation, content fragment templates to assist with page creation. |
Is Adobe Experience Manager CMS the right CMS tool for my business?
Adobe Experience Manager (AEM) CMS is a versatile solution for businesses across verticals- digital commerce, manufacturing, healthcare, financial services, and so on. AEM capabilities are not limited to publishing content but creating compelling product pages that form the very foundation on online shopping. Adobe AEM centralizes asset and data storage and management, simplifies workflows, and offers personalized experiences at scale.
As non-technical marketers can easily and efficiently navigate the CMS tool without indulging in tedious coding to build superior experiences, Adobe AEM becomes the tool of choice for startups, SMBs, and large enterprises.
If you’re still wondering if Adobe CMS makes sense for your business, here are some challenges that the tool solves for you.
- If you’re suffering from a lagging time-to-market and complex workflows that make it difficult to optimize and update content experiences for your users, Adobe AEM is for you.
- If you’re leveraging a legacy technology stack that lacks the speed, flexibility, and scalability demanded today and want to improve your site performances and experiences, Adobe AEM is for you.
- If you are unable to collect customer behavior data and details around your customer’s digital journey that results in unsatisfactory or blind experiences, Adobe Experience Manager CMS is for you.
- If you wish to establish a direct-to-customer channel that captures data, engages with them and offers tailored customer experiences across channels, CMS in AEM is for you.
Key features of Adobe Experience Manager
Adobe Experience Manager (AEM) is packed with features designed to simplify your workflow and improve customer experiences across all channels. Here’s how it works:
#1: Project Dashboard
Adobe Experience Manager CMS offers a streamlined, user-friendly dashboard that provides a clear, high-level view of all your projects. Each project is represented as a tile for easy access. For example, you can organize all your training materials under a single tile, making it simple to access, add tasks, upload assets, or link external resources.
#2: Out-of-the-Box Features
AEM Adobe Experience Manager is a plug-and-play platform, so you don’t need to be a coding expert to get started. Its intuitive interface offers features like:
- A WYSIWYG (What You See Is What You Get) editor for seamless content creation.
- Editable templates and core components like headers and footers with flexible styling.
- A responsive layout to ensure your content looks great on any device.
#3: Custom Add-ons
While Adobe Experience Manager AEM platform doesn’t require coding, developers can add custom features if needed. But even if you’re not a developer, the platform’s low-code options make it easy to customize. Plus, AEM includes example code to help you understand what’s possible, and because it’s built on open-source Java, there’s a large community of developers available to offer support or inspiration.
#4: Cloud Services
Since AEM CMS capabilities also include its cloud-based features, it’s incredibly scalable and always up-to-date. Adobe manages upgrades, saving you the hassle and cost of IT management. With robust security features like encryption, access control, and multifactor authentication, your data is protected.
#5: Visual Media Conversion
Adobe Experience Manager AEM makes resizing and formatting images and videos for multiple platforms a breeze. You can quickly convert files for different channels, like Instagram, Facebook, or Twitter, without manual resizing. This feature saves time and ensures your content looks great across platforms.
#6: Omnichannel Content Delivery
AEM’s headless CMS supports omnichannel delivery, meaning you can manage multiple websites, even in different languages, from one place. You can push content to mobile apps, websites, and even IoT devices, ensuring a consistent, seamless experience for customers no matter where they engage with your brand.
What are the benefits of Adobe Experience Manager (AEM)?
By now, we’ve established that Adobe Experience Manager CMS platform makes it simple for digital professionals to create, manage, and distribute content and resources and deliver them to the right person at the right time. Well, its biggest perk is that it simplifies the delivery and management of website content and its assets, reducing the complexity and struggle associated with delivering online experiences to the right customer. Every Adobe AEM component plays an integral role in deciphering the success of your marketing efforts across channels-web, social, mobile, email, and so on.
Coupled with the power of Adobe Marketing Cloud, it erects a formidable path for digital marketing professionals that results in more qualified leads and relevant site experiences for users. The following are some portions that stand out as a competitive edge to AEM.
Let’s discuss the features and capabilities of Adobe Experience Manager (AEM) CMS:
#1: Simplified managed of assets with Adobe AEM DAM
AEM’s built-in digital asset management functionality allows you to store content and visual assets on the cloud so that your employees can access a project file from anywhere, anytime. It introduces the concept of centralized storage, thus adding greater efficiency to the business processes. This means your marketers don’t have to go around looking for a certain asset and can easily access it by following the workflow path. This way, Adobe AEM digital asset management empowers editors to work on a comprehensive set of information per asset, making editing and publishing content a smooth affair.
#2: Easy-to-navigate and creative Adobe AEM dashboard
Adobe AEM CMS creates a central environment for your content and assets, enabling editors to manage projects through a custom project dashboard. Each project is represented as a tile in the dashboard where users can add information like external links, project information, team details, etc.
#3: Integration with other Adobe Marketing Cloud and Experience Cloud tools
A business’s marketing efforts aren’t limited to customer experience; it also includes analytics, creating campaigns, and expanding the customer base. As Adobe Experience Manager is a part of Adobe Experience Cloud, it easily integrates with Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Commerce, and Adobe Marketo Engage.
Once you integrate Adobe Experience Experience to other Experience Cloud and Marketing Cloud solutions, you secure your marketing efforts, simplify workflows, and deliver high-quality content that syncs with your goals. You can integrate Adobe AEM with other third-party tools and add robustness and extensibility to your marketing strategies.
#4: Enhance SEO and user experiences
Whenever you’re uploading assets, you’d be asked for metadata and tags required for SEO purposes. However, if you’re uploading hundreds of assets every day, it’s going to be too much of a task for you. It is where Adobe AEM can help you. Adobe Experience Manager (AEM) can detect the critical information associated with the content and then automatically fill in metadata and tags. You can edit the tags if you feel they’re not relatable. The best part, you don’t have to repeat this task in case of a multi-location website and instead optimize SEO of your site content in a few clicks.
#5: Easy and quick content updating and editing
Content is the backbone of any content management software. There are all types of content available in the Adobe AEM digital asset management – images, videos, and documents. The Adobe AEM DAM structure permits editors to visualize how their project will look after designing. Along with this, you can use the building blocks to create additional site content for web pages.
#6: Access the out-of-the-box (OTB) components in Adobe Experience Manager
Designers can visualize certain content in web pages using pre-installed out-of-the-box components. The most significant advantage of using OTB components is faster deployment and lowered development costs. It means that the developer doesn’t have to code content blocks. Since it is an Adobe product, regular updates, including standard layout, forms creations, and workflows to collect, store, and manage data, are a given.
#7: Media conversion and video management in Adobe AEM
AEM can convert your files into different formats to engage audiences across several online channels. Using AEM, you can showcase products via multiple videos, hence driving engagement, garnering customer attention, and forging brand loyalty. Using analytics and insights, you can study visitor behavior and distribute content accordingly.
#8: Content personalization at scale
Every second, millions of digital content pieces are added online. But not every content appeals to customers the same way. So, it is crucial to refine the content as per users’ interests to garner high traffic and better leads.
When users navigate the web pages, Adobe AEM stores their information like location, relationship, search history, etc. Using such details, Adobe Experience Manager (AEM) CMS delivers personalized content to every user who lands on the webpage, resulting in better relevancy and improved search performance.
Moreover, Adobe Experience Manager (AEM) CMS integrates easily with other third-party systems- CMS, POS, CRM, it aggregates data from all these platforms to offer a unified holistic customer view. Adobe AEM uses Adobe Sensei features like expert scoring, visual search, smart crop, smart tags, and automatic text summarization to manage and reuse content and build targeted experiences for various audiences and delivery formats.
#9: Headless CMS capabilities
You can utilize various technologies to provide content across all channels with the help of Adobe AEM’s headless CMS features. You can control how the content is displayed across various platforms, including desktop, mobile, IoT, and PIM systems. Moreover, this provides you the flexibility and capacity to deliver your customers a true omnichannel experience.
#10: Accelerate speed-to-market
No longer do marketers need to spend days and weeks creating, managing and distributing content on different channels. With Adobe AEM CMS, they can design new engaging webpages from scratch in just a few clicks. Moreover, marketers can employ the in-built Adobe AEM tools when editing content, preview in real-time what their web pages would look like on desktop, IoT devices, mobile screens, tablets and other devices. They can clone webpages and leverage marketing-friendly templates to offer consistent experiences with AEM platform.
#11: Flexibility and scalability
Adobe Experience Manager AEM allows you to create and manage diverse content variations with ease, making it ideal for businesses that need to engage multiple audience segments. With its intuitive tools, you can quickly adjust content to fit different personas, regions, or product lines, all from one platform. This flexibility enables you to scale your content strategies as your business grows without the need for complex processes. Whether you’re launching a small campaign or managing a global content hub, AEM adapts seamlessly, ensuring a consistent and relevant customer experience across all touchpoints.
#12: Personalized content
AEM Adobe content management system robust personalization features let you tailor content for hyper-specific audience segments, creating unique experiences for each customer. By leveraging user data, you can deliver content variations across different channels, such as mobile apps, websites, or social media, ensuring that every interaction feels personal and relevant. This level of personalization helps you engage customers on a deeper level, improving brand loyalty and conversion rates. Adobe Experience Manager (AEM) makes it easy to deliver the right message to the right audience, at the right time, increasing the overall effectiveness of your marketing efforts.
#13: Ability to target customers wherever they are
In today’s omnichannel world, customers interact with brands across a variety of platforms—websites, apps, emails, and even IoT devices. AEM empowers you to reach your audience on any channel they choose, providing a unified experience. Its content delivery capabilities allow you to maintain a cohesive brand voice while tailoring your messaging to suit the context of each interaction. Whether customers are browsing your mobile app, receiving a personalized email, or engaging through social media, AEM CMS ensures you can target and deliver relevant content seamlessly, no matter where they are in their journey.
#14: Better task management
Managing a complex content ecosystem requires careful coordination, and Adobe Experience Manager (AEM) simplifies this by streamlining digital asset management workflows. With its project dashboard, you can easily assign and track tasks, keeping teams aligned and projects on schedule. By integrating task management within the content creation process, AEM ensures that your teams stay focused on priorities, reducing bottlenecks and improving efficiency. This built-in task management system reduces the need for external tools, providing a centralized space to organize workloads, track progress, and maintain accountability, ultimately enhancing productivity.
#15: Improved search for digital assets
Adobe Experience Manager’s (AEM) powerful asset management system organizes all your digital assets—images, videos, documents into a centralized library, making it easy to find and reuse them when needed. The platform’s intelligent search capabilities allow you to locate assets quickly by using tags, filters, or metadata, saving time and reducing frustration. Instead of hunting through multiple folders or platforms, your team can effortlessly access the right assets, ensuring brand consistency and faster content creation.
Why choose a component CMS?
Why integrate Adobe AEM with other Adobe Cloud tools?
#1: Adobe AEM integration with Adobe Commerce to drive revenue & conversions
Magento and Adobe Commerce Cloud are incredibly compatible with Adobe Experience Manager. You can easily integrate the Adobe CMS (AEM) and the eCommerce arm (Adobe Commerce) to give merchants a smoothly integrated experience. AEM and Adobe Commerce are both a part of Adobe’s Experience Cloud offering. In a headless commerce model, eCommerce brands using or choosing Adobe Commerce can use AEM as their front-end and Adobe Commerce as their back-end operations. In other words, AEM and Adobe Commerce work best together to give any eCommerce brand the best possible experience in terms of marketing, content, and commerce.
The business value of Adobe Commerce and Adobe AEM integration
- The Magento and AEM integration enables the marketer to bring the brand to life with a built-in page builder, Product Carousel, Product Teaser, etc.
- With this integration, you can integrate your marketing capabilities into your eCommerce platform.
- The AEM and Magento integration provides a seamless omnichannel experience, which helps marketers extend the eCommerce brand’s reach.
- Managing the brand and the commerce experience with a single tool is faster and more agile with Magento and AEM integration.
- The integration of Magento and AEM aims to make every moment shoppable by providing the brand the capability to sell and merchandise the product.
Explore more of competitive benefits of Adobe AEM + Commerce integration
#2: Adobe AEM and Adobe Analytics integration for omnichannel marketing
Adobe AEM integration with Adobe Analytics allows marketers to combine their content and data to centralize customer insights under one dashboard, implement them to the strategies, and deliver seamless omnichannel marketing campaigns. With evolving customer behaviors, Adobe AEM and Adobe Analytics integration allows marketers to update content across channels and offer tailored solutions.
Checkout our Adobe AEM integration with Analytics resource.
#3: Adobe AEM integration with Adobe Sensei to deliver customized solutions at scale
Adobe Experience Manager (AEM) with Adobe Sensei integration invokes the latters power of machine learning & artificial intelligence to create real-time user profiles, tailor experiences for different audiences, and amplify results at scale. With Adobe Experience Manager (AEM) digital asset management (DAM) helps you save time in organizing your assets and workflows so you can focus on creating experiences for different audiences and channels.
Adobe Experience Manager developer role
It is the responsibility of AEM developers to design, build, and test software that is based on the Adobe Experience Manager. After an initial examination and data analysis, the developer assists with integrating AEM with the existing setup in accordance with the needs of the enterprise. They focus on the AEM system but are just as accountable as software developer responsibilities.
You’ll conduct tests as an AEM Developer to evaluate software builds for problems like performance and troubleshooting and work to enhance existing systems. Agile methods, responsive frameworks, and front-end development techniques are also used in a fast-paced development environment to meet deadlines.
Is coding required for Adobe Experience Manager?
Digital asset management, content translation/localization, and maintenance on the AEM cloud are a few components that are truly low-code. Reporting, workflows, and integration with marketing products can also be low-code if the requirements are not very complex. But developers will almost always be required to write proprietary code when developing web components. It is difficult for a powerful enterprise content platform like AEM to be totally low-code/no-code because it offers a high level of customization. AEM is still the CMS of choice for marketers and IT experts because of its immense power for enterprises, even though some require coding.
Cost of Adobe Experience Manager (AEM) platform
The pricing for Adobe Experience Manager depends on the different AEM modules you want to leverage to improve your website experience amongst the available ones of AEM Sites, AEM Assets, and AEM Forms. As for how much AEM Adobe Experience Manager costs, their plans start from $100,000 per license. There is no free version or trial version available as Adobe Experience Manager (AEM) is an enterprise-grade platform. However, the pricing for various modules vary based on the following aspects/attributes. Let’s discuss them:
Is Adobe Experience Manager (AEM) easy to use?
AEM, a powerful and easy-to-use CMS, allows your marketing team to manage online and mobile content from a single platform. It has a modern interface incorporating inline editing with drag-and-drop features to make it easy to develop, publish, track, and report your digital assets in minutes. Whatever your goal, from website personalization to email marketing, Adobe Experience Manager helps you connect with customers at every touchpoint seamlessly.
Cost of Adobe Experience Manager (AEM) platform
The pricing for Adobe Experience Manager depends on the different modules you want to leverage to improve your website experience amongst the available ones of AEM Sites, AEM Assets, and AEM Forms. As for how much Adobe Experience Manager costs, their plans start from $100,000 per license. There is no free version or trial version available as Adobe Experience Manager (AEM) is an enterprise-grade platform. However, the pricing for various modules vary based on the following aspects/attributes. Let’s discuss them:
Adobe Experience Manager Sites: The Adobe Experience Manager (AEM) Sites pricing and packaging can be easily customized based on your requirements. Currently, the following are the features offered by AEM Sites:
- Editable templates
- Intuitive What-You-See-Is-What-You-Get (WISYWIG) interface
- Style system
- Multi-site manager
- Core components
- Style systems
- Translation workflows
- Experience audit
- Intuitive headless visual editor
- Unstructured content with layout
- Preview content
- Structured content
- GraphQL API
- Events and webhooks
- Adobe IP-enabled code testing and deployment (CI/CD)
- SDKs and CLIs
- Rules-based authoring
- Integrated with Adobe Analytics and Adobe Target*
- Automated product updates
- Adobe-managed capacity elasticity and auto-scale
- 24/7 monitoring, event response, and disaster recovery
- Default CDN optimized for Adobe Experience Manager
- Application-level SLA
- Security certifications: ISO-27001, SOC-2
There are several add-ons available with Adobe Experience Manager Sites such as Commerce Integration Framework, Adobe Learning Manager, Adobe Experience Manager Screens, Adobe Developer App Builder, Enhanced security, and Adobe Experience Manager Guides. If you want to add-on any of these AEM Adobe Experience Manager modules, then the pricing will be customized for you.
Adobe Experience Manager Assets: With Adobe Experience Manager Assets, there are two versions available:
- The Department version with Essential DAM capabilities, native integrations, search and smart tagging, and other collaboration features.
- The Enterprise version that takes into consideration your enterprise-wide workflows. It comes with several features such as metadata management, taxonomy, Automated and scalable content creation, Advanced rich media, integrations, Configurable and customizable media portals, and global governance tools.
Although most of the features are almost-common in both these versions, the Enterprise version offers high-end capabilities such as Customization, integration, and extensibility, Dynamic Media, content automation, brand portal and asset sharing.
Adobe Experience Manager Forms: The pricing for AEM Forms depends on the following metrics:
- Volume: Pricing for Adobe Experience Manager Forms is based on volume of transactions, including form submissions or communications generated or delivered.
- Managed Services: Pricing also depends on the level of uptime for your service level agreements.
- Extensibility: As a part of the Adobe Experience Cloud suite, AEM Forms seamlessly integrates with the rest of tools for advanced security, access controls, personalization, or electronic signatures.
For Adobe Experience Manager pricing related to other modules, get in touch with us and we will structure a customized plan for you.
Success Story: Improving site experiences for Ranosys’ with Adobe Experience Manager (AEM)
By leveraging the competitive power of a leading Adobe AEM Content Management System, Adobe Experience Manager (AEM), we migrated our corporate website to the platform to boost its lead generation efforts, offer consistent experiences to its visitors, and improve its website performance and scalability.
Migrating our corporate website to Adobe Experience Manager empowered our non-tech marketing team to easily and effortlessly create engaging new pages in minutes rather than weeks. Moreover, in migrating our website, we focussed on simplifying navigation and creating more consistent web pages to improve customer journeys. As these journeys catered to five different regions, we could offer localized content experiences without building web pages from scratch.
With the help of AEM’s drag-and-drop functionalities, we tutored our teams, including several non-tech marketers on Adobe Experience Manager, who can now design, create, edit, and manage content creation in a matter of a few clicks.
Today, we have not just achieved this major feat of migrating to the leading CMS, Adobe Experience Manager. We are even assisting other leading organizations in making a move. This proves that when we can do it for ourselves, we can confidently say that we can do it for our clients as well.
Leverage the competitive Adobe AEM tool for your business
AEM is known to be an enterprise-friendly web content management solution mainly because of its robustness, personalized content delivery, and easy third-party integrations. Adobe Experience Manager follows a flexible approach, perfect for meeting rapidly-changing consumer demands and improving website user experiences considerably.
About Ranosys
Adobe Experience Manager (AEM) is a comprehensive suite that combines digital asset management and content management capabilities. It empowers enterprises to create, manage, and deliver rich-media assets on their websites. Ranosys, a leading expert in Adobe Experience Manager solutions and a 3X award-winning Adobe Partner. With 15+ years of experience in Adobe Experience Cloud suite and strategic expertise across AEM Sites, Forms, Assets, and Managed Services. AEM developers can help you navigate development challenges across the Adobe Experience Platform to provide end-to-end solutions ranging from AEM Adobe Experience Manager implementation, consulting, development, optimization, integration, migration, and critical support. You can connect with our certified Adobe Experience Manager consultants to explore more of its business-driven features.
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