So, which is the right platform for your B2B eCommerce business?
A million-dollar question, right!
When it comes to deciding the right B2B eCommerce platform for your business, you cannot rush through it. Your website is the foundation of your business. Not only is it an effective tool to generate leads, but it reflects your vision and values.
Choosing an old platform will not help your 93% B2B buyers enjoy a rich, seamless, and intuitive buying experience. Adobe Magento Commerce, on the other hand, suffices your B2B business needs. Its powerful and flexible features make it a perfect choice for B2B eCommerce businesses.
Moreover, Adobe Magento Commerce boasts some significant advantages that secure its lead over other platforms like native B2B functionality, open-source nature, customizations, and easy integrations with backend systems.
For long, Adobe Magento Commerce has been a favorite for B2B sellers- big or small. The PHP-based eCommerce platform accounts for over 12% of eCommerce stores worldwide. It is one of the most famous Content Management Systems (CMS) and supports over 250,000 active sites.
But before we dive right into what makes Adobe Magento Commerce the perfect choice, let’s understand the several ways that’ll help you decide on one eCommerce platform.
How to choose the right Digital Commerce platform?
For any business- B2C or B2B, what matters the most is its CX value.
Delightful customer experience has become a must for modern B2B buyers. So, if you want to acquire a more significant B2B market share, your eCommerce store must be a compiled reflection of the following factors.
Identify what customers and what they need
For online brick-and-mortar stores, just like the physical ones, customers mean everything.
However, unlike B2C enterprises, B2B brands have a far smaller customer base with particular needs. So, knowing your ideal buyers, where they come from, where they dwell, and how you can best serve them becomes a dire necessity.
B2B manufacturing brands must perform preliminary market research to learn more about:
- The prevalent online competition
- Analyze the online shopping experience they provide
- Discover the right sales and marketing channels
- Explore the standard industrial cycles of operation
- Identify the critical steps in a customer lifecycle
- Map out the must-follow steps in the sales cycle
- Outline the key platforms your target audience uses
- Analyze the pain points of your target consumers at every stage
- Brainstorm means to alleviate these issues via its products
Finalize all the products you will be selling online
While you cannot sell all B2B products online, some are excellent inclusions to your online product catalog. So, you can sell two types of products online: those that are available for instant ordering and the others sold only via sales reps.
For the first category of products, you can create a B2C experience by listing the product online, allow easy filtering, instant pricing, and detailed product descriptions, including images. You must create an online landing page for all the sellable products, adding CTAs.
Build your eCommerce store
Several B2B eCommerce platforms offer varied features to help you create dedicated landing pages with exhaustive product information and online comparison tools. With such tools, you don’t have to start the development process from scratch. Instead, you can instantly use its features like visual designs, plugins, integrations, and customizations for a website’s landing page. Using such popular channels, you can assemble your online store within no time, save money, reduce the go-to-market time, and launch your store in days and weeks instead of months and years.
Depending on the platform features and your business needs, you can pick up one that leads you to the right digital transformation journey.
Structure an eCommerce support team for ongoing assistance
Unlike B2C customers who don’t require a sales rep for every purchase, B2B buyers would require such assistance. So, ensure you have a backend staff ready to solve any technical glitches or order processing issues. Assist them with custom quotes and large-volume negotiations.
Adobe Magento Commerce Platform: An Introduction
Now that you’re ready to take your first step into B2B eCommerce manufacturing transformation, it’s time to figure out which enterprise solution you need. Your business needs a customizable, scalable, and flexible platform that can handle high traffic volumes.
So, which B2B eCommerce solution should you choose?
The answer is the Adobe Magento Commerce platform.
Adobe Magento Commerce is a global force in the eCommerce industry. It has generated over $189B in GMV, rated as the top platform for an eCommerce solution by Digital Commerce 360, and known as the most prominent eCommerce ecosystem. It supports a wide range of eCommerce scenarios from transactional to physical models.
This feature-rich solution fastens the go-to-market process, provides unique and personalized customer buying experiences, places your business at the forefront of innovation, delivers end-to-end omnichannel experiences, and reserves space for scalability, growth, and expansion.
Staggering statistics prove the potential of Adobe Magento Commerce
Adobe Magento Commerce enables companies to achieve their digital goals. It readies organizations for the future, offering unprecedented scale, performance, and business growth prospects.
The following numbers will help you understand more about the Adobe Magento Commerce power.
- 2X faster performance
- boosts sales by +159%
- +2.5X higher account registration
- +110% increase in repeat purchases
- Ordering time reduced by 71%
- Site traffic improved by 25%
- Conversion rates enhanced by 16%
- Shopping cart abandonment reduced rate by 6%
- New content creation costs reduced by 61%
- Site downtime lessened by 93%
Moreover, Adobe Magento platform and its comprehensive commerce capabilities empower your business solutions with integrations, extensions, and features that’ll help you design impeccable experiences for your customers, across touchpoints.
Adobe Magento Commerce: Is it the right choice for my business?
Well, some might argue that since Adobe Magento Commerce was initially developed for B2C, it’s not profitable enough for B2B. However, that’s not the case!
True that Adobe Magento platform was developed for B2C, it has grown into a popular B2B eCommerce platform since the release of a separate software package in 2016. Today’s Adobe Magento 2.3 version possesses many advantages and core capabilities that make it a powerful tool for B2B businesses.
These include:
Native B2B functionality
Adobe Magento Commerce offers personalized experiences to B2B customers like client-centric catalogs, customized price lists, and customer-targeted content and promos.
Its B2B self-service tools let you handle company accounts, buyer roles and permissions granted, workflow approvals, client credits, order and quote tracking, and account history.
All in all, Adobe Magento Commerce streamlines purchasing experiences through fast reordering, assisted selling, quote workflow, requesting, order by SKU/CSV uploads, and requisition lists.
Forge powerful and efficient buying experiences
The best part about Adobe Magento Commerce is that it creates resilient and effortless buying experiences. Its page builder CMS, headless commerce, segmentation and targeting, multi-site support, and reference themes create engaging and functional website designs.
Moreover, users can discover products using Adobe Magento-powered intelligent searches, layered navigation and filtering, and AI-driven product recommendations based on previous buying history.
Using the Adobe Magento platform, you can boost conversion ratios through its drag-and-drop merchandising, automated sorting rules, promotions & coupons, rich product pages, and product availability information.
Manage client-based catalogs with a wide range of products
Adobe Magento Commerce allows you to manage 1M+ products and thousands of categories on a single dashboard. You can even create new customers and segment-specific catalogs per your choice. The Adobe Magento platform allow for third-party PIM integrations like Akeneq, InRiver, Jasper, and more.
Reach your customers anywhere and everywhere
A Adobe Magento solution allows you to reach customers throughout the world with mobile responsive designs and email templates. You can sell on several channels like Amazon using eProcurement systems and marketing automation. More so, you can communicate with your customers using real-time online chat, assisting them with the required information.
Receive orders from anywhere and optimize fulfillments on all channels
Adobe Magento Commerce helps you with:
- Inventory management, allowing you to manage and allocate your global inventory from one location centrally
- Intelligent sourcing to enable order processing from across channels
- Omnichannel fulfillment, facilitating pick-up from a store, ship to ship, and ship from store options
Enforce new business models
Adobe Magento Commerce boosts your online selling processes and revenue funnels using subscription, digital goods, marketplaces, and virtual goods models.
Fuel business growth with actionable insights
The Adobe Magento platform enables data analytics through its powerful report-building and visualization tools. You can integrate these with multiple data sources, dive deeper, derive actionable insights, and allow accessible data sharing across teams. You can use the pre-built custom reports to design your files seamlessly and smoothly.
Future-proof operations with scalable and secure Adobe Magento cloud commerce
With faster time to market services, higher performance, optimizing IT costs, and full-fledged security, adopt the Adobe Magento cloud commerce solutions and ready your business for the future. This way, you can structure your business as per your growing needs and demands and row safely into the eCommerce industry.
Expand your store capabilities using Marketplace extensions and connect with ease to any 3rd party system like Salesforce, Oracle, Manhattan, Informatica, InRiver, etc.
A one-stop-shop
Adobe Magento Commerce has everything you would need for an online store. You can run multiple brands’ accounts through channel partners and seamlessly manage all brands simultaneously. More so, you can quickly live your Adobe Magento Commerce store online and integrate it with your ERP and CRM solution.
B2B brands can leverage their self-service facility to track quotes, view detailed order histories, manage multiple clients, and credit online. Such prospects boost your business’s efficiency, offering a consistent experience to your B2B customers across several brands and geographies through a single platform.
The Road Ahead
The manufacturing industry is in a tedious position today. So, you can either stick with the old way of doing things. Or, you can take things into your hands, adopt a digital model, and rapidly pace your digitization across markets. The decision is yours!
Given the current B2B eCommerce climate and the anticipated future growth, B2B manufacturers today need to build a stronger rapport with their targeted buyers, including the future ones. This way, you can collect customer data, understand their evolving preferences, and apply those insights towards product development.
Not only is this a sound plan ensuring higher profits, but it also future-proofs your business for any or all changes.
Take your eCommerce business to the next level
Our rich Adobe Commerce feature set can help you get there.
