So, you have a Magento website up and running? What should be your next step towards website maintenance and optimization? This blog explores different ways to keep your Magento website running smoothly and even improve your site’s eCommerce conversion rate.
Let’s start by understanding why you need website maintenance for your Magento website in the first place and how it can drive eCommerce sales.
Why do you need a plan for Magento website maintenance?
Do you know that, as of June 8, 2021, there are over 1.86 billion websites on the internet?
And if you were wondering where Magento stands in this picture, we have the statistics for it as well – in June 2021, Adobe Commerce/Magento powered 250,000 active eCommerce sites.
You must know these details to understand that there are millions of fish in the ocean. So, the only way to make your starfish (Magento website) shine is through consistent Magento website support and maintenance.
When you have a new website, it’s equivalent to buying a shiny, new car. It works well for a few months, and afterward, it demands care and service to keep running smoothly. The same theory applies to eCommerce websites.
With the right eCommerce maintenance plan for your Magento webstore, you can ensure Magento performance optimization and increase eCommerce sales conversion.
An ideal eCommerce maintenance plan includes regular testing of the entire website, software updates, scheduled backups, SEO review, and security maintenance.
By carrying out these tasks regularly, you can protect your Magento website from cyber attacks, optimize its performance, and if you’ve been wondering about how to boost your eCommerce sales, you have found your answer in maintenance activities.
In fact, specific steps and initiatives can lead your eCommerce business to better reach and profitability. We spoke to several website maintenance London developers and brainstormed with our Magento experts to compile a list of some foolproof tips that can transform your Magento store for maximum potential.
Read on to find out more –
5 Magento website maintenance tips for performance optimization
Tip #1:Create a website maintenance plan
From sourcing the right products to maintaining customer relationships – an eCommerce business has multiple activities to look after. In such a situation, the task of eCommerce website maintenance often takes a backseat.
But suppose you have a well-drafted maintenance plan in place along with timely reminders and notifications. In that case, you will know exactly what to do and at what intervals to keep your Magento website running and healthy.
You can divide maintenance tasks into weekly, monthly, quarterly, and annual activities. Activities like site speed tests, security patches, link testing, and performance monitoring should be included in your weekly or monthly website maintenance activities.
Pro tip: Nowadays, you can leverage many advanced tools to monitor site performance. However, you can easily take your first step with something as simple as Google Analytics and get a picture of how your Magento website is doing at the moment. Or, you can also check out Site Wide Analysis Tool by Magento 2.4 that supports website maintenance with smart insights, reports, and a dashboard.
Tip #2: Regularly update your Magento website
Adobe Commerce or Magento comes up with new system updates and security patches at regular intervals to keep its platform up-to-the-mark with current market trends.
If you don’t install these patches and update your system, you will not only lose a chance of performance optimization but also expose your website to malware and probable cyber threats.
Don’t worry; you get enough time to prepare for the integration process. Magento generally informs users about upcoming updates and launches at least a year before they’re scheduled.
All you need to do is stay alert and follow upcoming Magneto releases regularly.
Tip #3: Assess your existing Magento website before installing a patch
Every new release has an extraordinary impact on the existing functionality of your Magento website. Before installation, you need to understand how it will affect your site and what kind of customizations are required to make it more beneficial for your business.
Yes, you read that right! Your Magento website maintenance checklist should have ample room for customization, and that is what Magento is famous for.
In fact, experts suggest that optimized eCommerce websites are tailored as per consumers’ convenience and ease of operations. Installing only what is necessary will also make website maintenance simpler in the future.
Tip #4: Do not go easy on testing your Magento website
Right before you make your final Magento website go live, don’t you schedule multiple tests to assure quality and avoid any hiccups?
You must treat every security update and patch installations in a similar manner. Before deploying, do ensure that you conduct user testing on all the updates, find out if they work well with existing third-party integrations and how they impact site content like the checkout pages and the product description pages.
Also, do not forget to educate all the stakeholders about the updates and keep them in the loop; especially, if you’re navigating through international eCommerce.
Tip #5: Stay alert during the peak sales period
It’s Christmas time, and you have a holiday sale going on; yet, your eCommerce conversion rate is not as good as you had expected.
What do you think could be the reason? We think you need to go back to your eCommerce website maintenance checklist. Delaying Magento updates, lapses in security, slow site speed, poor customer experience, or even broken links can adversely impact conversion rates of eCommerce sites.
Believe it or not, website maintenance is one of the most helpful eCommerce conversion tips.
Final take
As we have discussed before, launching your Magento website is just the beginning of building a successful online business. It is equally important to spend time and effort on website maintenance and support.
You could dedicate an in-house team solely for this task or connect with expert Magento partners who can support you in keeping your eCommerce website up and running.
And if you’re wondering what kind of website maintenance London can offer? We are waiting for your call. Let’s take this discussion to the next level.
