Gone are the days when businesses solely relied on walk-in consumers to drive sales. Retailers are increasingly turning to the digital realm to engage with their customers and create seamless omnichannel experiences. Customers are looking for personalized shopping experiences on their devices without the hassle of installation, updates, and consumption of mobile data. Since, retailers want customers to shop smarter, browse better and checkout faster without the load of installation of mobile apps, and accessing device like capabilities. Hence, businesses are looking to optimize their eCommerce stores for better browsing experience and offline app-like capabilities.
To address these challenges PWAs (Progressive Web Applications) are a significant push forward in the ongoing evolution of eCommerce. Therefore, enterprises are constantly looking for a robust platform that holds the power to deliver exceptional shopping experiences. Adobe Commerce PWA Studio, earlier known as Magento PWA Studio, enables your businesses to provide fast, engaging, and mobile-friendly shopping experiences to their customers, leading to increased conversions and customer satisfaction.
In this blog, we have discussed the evolution of mobile commerce and the rise of PWAs, the features and benefits of PWAs, and the powerful capabilities and benefits of Adobe Commerce PWA Studio.
The current state of mobile commerce and the rise of PWAs
As technology has changed the way we communicate, gather information, and shop online, mobile commerce will likely become an option and more of a necessity for eCommerce retailers. According to a survey, mobile commerce will account for 40.4% of all internet purchasing by 2024. mCommerce is evolving rapidly with technological advancements but mobile conversions are lagging behind. Mobile shoppers convert at 2.25%, less than half the rate of desktop transactions. So what is going on? Why are mobile conversion rates still lower than most merchants would like?
In 2007, Responsive Web Design (RWD) arose as a way to bring the desktop experience to the mobile phone. But as customer expectations are shifting dynamically towards more personalized content and seamless shopping experiences, RWD is lagging behind in terms of load times, content, navigation and is less interactive with all mobile devices. When it comes to mobile applications, they offer a shopping experience just for mobile users but they must be downloaded, installed, and updated. This whole process is time-consuming and takes up too much bandwidth, and consumes data, batteries and storage.
Therefore, today’s most popular mobile experience technologies are limited, and businesses are increasingly turning to Progressive Web Applications (PWAs) as a solution.
Embracing the Future: Transitioning to Progressive Web Apps
In an era where customers seek seamless and lightning-fast digital shopping experiences, traditional technologies are hindering the immense opportunities that eCommerce has to offer. Fortunately, a powerful solution exists in the form of Progressive Web Apps (PWAs). PWAs are a new way to deliver an amazing mobile experience. PWAs offer an enhanced mobile experience by combining the best aspects of both web and mobile app technologies.
What is PWA?
PWA (Progressive Web Apps) is a combination of web-based and mobile applications that can be accessed through a browser with an interface resembling a mobile app. PWA is an emerging headless commerce technology that facilitates highly adaptable web architecture. PWA provides seamless functionality across different devices while gradually incorporating native platform features to enhance the user experience. Here are some PWA features:
- PWA uses the same code for multiple devices and software like iOS and android.
- They leverage smartphone functionality offering a fast-app-like experience on browsers.
- They use native app capabilities such as geolocation, camera, and notifications.
- PWAs deliver higher engagement than responsive websites and higher adoption than native apps.
Benefits of PWA
A PWA plays a vital role in enhancing the shopping experience for your customers; along with this, it consists of several other PWA benefits that include:
- Intuitive interface: PWAs interface shows a mobile-first visual environment that encourages user engagement and active site exploration. This can be done through significant user content, smooth animations, push notifications, fluid page scrolling, and an intuitive navigation experience.
- Responsive browsing: PWAs load incredibly fast with quick transitions, eliminating slow rendering and sluggish page loads. The average load time for PWAs is just 2.75 seconds, 8x faster than the average mobile landing page.
- Low-data consumption: PWA uses low mobile data and has minimal storage requirements, ensuring they perform consistently across a range of devices. They are also right at the user’s fingertips via their web browsers without the need to install and even capable of running offline.
- Always up-to-date: PWAs actively update themselves in real-time, like a website, eliminating the need for periodic updates from an app store.
- Cross-browser compatible: PWA sites work on all modern web browsers such as Chrome, Edge, Firefox, and Safari.
So now you know why you should consider PWA, let’s look at the robust platform PWA studio with Adobe Commerce and how it creates shopping experiences for today’s customers.
What is Adobe PWA Studio?
PWA Studio is an open-source rich set of tools and libraries to build PWA, which are modern, providing mobile-first digital storefronts with app-like shopping experiences on Adobe Commerce or Magento-Open Source platform. PWA Studio offers a development environment, command-line tools, and a collection of ready-to-use components and themes, helping merchants solve the mobile conversion dilemma while creating highly personalized commerce experiences.
Adobe Commerce, formerly known as Magento Commerce, is a powerful eCommerce platform known for its flexibility and scalability. PWA Studio is designed to integrate seamlessly with Adobe Commerce, allowing you to leverage the platform’s robust features while delivering a modern and engaging front end experience.
Features of PWA Studio with Adobe Commerce
- Build storefronts optimized for performance using modern tools and frameworks designed for a mobile-first experience.
- Create immersive and engaging web experiences that adopt native application best practices.
- Reduces development costs and faster time to market by unifying your storefront to a single app.
- PWA Studio is a flexible, easy-to-use system and framework with the best-in-class Adobe Commerce backend.
- PWA Studio is compatible with Page Builder drag-and-drop content tools giving marketers control over the site and design.
Capabilities of Adobe Commerce PWA Studio
Following are some of the key capabilities of PWA Studio that, when combined with Adobe Commerce, give immersive shopping experiences.
#1. Buildpack
Buildpacks is a set of pre-built tools and configurations that streamlines the development of PWAs. Buildpacks is a component of PWA Studio that enables developers to develop high-quality PWAs with enhanced performance and scalability. It comprises tools for project setup, configuration management, and an extensibility framework. It includes:
- Extensibility API: Targets, Targetables.
- Build Process API: Webpack tools, BuildBus, Transform requests.
- Environment Setup: Command-line interface (CLI), Environment configuration.
#2. Peregrine
Peregrine is a JavaScript library that is part of the PWA Studio framework developed by Magento. It offers the logic for the features and UI components of a storefront. It promotes code reusability, improves development efficiency, and helps deliver fast and engaging user experiences.
It includes:
- Custom React hooks: Custom React hooks in Adobe Commerce are functions that allow you to reuse code across your PWAs. It manages the state and data in your application. They are reusable, maintainable, and can be used to check the performance of PWA.
- Shopping Cart Talons: Contains logic for a cart page component that manages the updating state of the cart while cart details are being fetched. These are APIs created for efficient shopping, improving the user experience of PWAs. It includes functions like Gift cards, Gift Options, a Cart Page, Price Adjustments, Price Summary, and Product Listing for efficient cart management, real-time data synchronization, performance optimization, and a seamless checkout experience.
#3. Venia UI
Venia UI provides a collection of reusable UI components that you can leverage to build the front end of your PWA. These components include buttons, forms, navigation menus, sliders, modals, and more. They are designed to follow modern UI/UX best practices and are highly customizable to match your brand and design requirements. It seamlessly integrates with other PWA Studio tools and libraries to provide consistent design, responsiveness, and customization for PWA
#4. PageBuilder
PageBuilder is a drag-and-drop content creation extension that allows marketers to create and edit content without coding, providing visually appealing content for their PWA storefronts.
Why should you choose PWA Studio with Adobe Commerce?
Adobe Commerce with PWA Studio are transforming how customers are using their devices by delivering fast, engaging, and app-like browsing experiences for PWAs. Some of the benefits of PWA Studio with Adobe Commerce are:
#1. Increase sales and ROI
PWA built with Adobe Commerce helps in increasing average order value. The user-friendly layouts and navigation help shoppers browse products and services quickly, reducing cart abandonment.
#2. Incredible features
PWA Studio with Adobe Commerce offers numerous advantages similar to mobile applications, like offline functionality, push notifications, home screen installation, for smooth performance across different devices and platforms and enhanced user engagement.
#3. Improved mobile experience
PWA Studio with Adobe Commerce features allows you to deliver a seamless and optimized mobile experience for your customers. PWAs designed from PWA Studio are responsive and lightweight, ensuring fast loading times and smooth navigation on mobile devices.
#4. Cost efficiency
PWA Studio with Adobe Commerce can help reduce development and maintenance costs. Instead of building separate native apps for different platforms (iOS, Android), you can create a single PWA that works across devices. This saves time and resources compared to maintaining multiple codebases for native apps.
#5. Enhanced performance
PWA Studio leverages modern web technologies and architectural frameworks to deliver high performance. Service workers enable caching of assets, allowing PWA to load quickly, even on slow or unreliable networks. The smooth user experience provided by PWA Studio led to higher customer satisfaction and increased sales.
#6. SEO-Friendly
Adobe Commerce PWA Studio recognizes the importance of website traffic, brand visibility, and increased conversions for their store. Hence, PWAs are built using standard web technologies, making them SEO-friendly. Unlike native apps, PWAs can be indexed by search engines, improving your website’s visibility and discoverability. This can help drive organic traffic to your eCommerce store and attract potential customers.
Read our resource on 8 ways Adobe Commerce SEO maximizes the power of your online store.
Advantages of Adobe Commerce PWA Studio
Here are some advantages of Adobe Commerce PWA Studio:
- Compatibility: Ensures your PWA works across various devices and platforms, providing a consistent user experience.
- Easy to Integrate: Seamlessly integrates with existing Adobe Commerce platforms, allowing for smooth transitions and upgrades.
- Out-of-the-Box Architecture: Comes with pre-built tools and frameworks that make setup and development straightforward and efficient.
- Easy to Maintain & Update: Regular updates and maintenance are simplified, reducing the need for extensive technical knowledge and resources.
Deliver exceptional eCommerce experiences via Adobe PWA Studio
PWAs are a major advancement in the ongoing evolution of mobile commerce. The technology fades between native applications and mobile websites. Adobe Commerce with PWA Studio is the one-stop platform to empower businesses to create app-like shopping experiences from PWAs. As an award-winning Adobe Solution partner, Ranosys can assist you in optimizing your storefront with Adobe PWA Studio delivering personalized shopping experiences. By leveraging Adobe Commerce PWA Studio, businesses can increase customer engagement, drive growth, and maximize ROI, ensuring their eCommerce platforms are future-ready. Ranosys has also developed its cutting-edge eCommerce accelerator, Falcon – built from the ground up on Adobe Commerce Cloud. Falcon, is a swift-to-implement solution that efficiently launches your online business, ensuring it’s thoroughly tested and optimized in record time.
