Why you should attend the series
There is a long list of factors that determine whether a site will be successful or not. These factors can be divided into key success areas and this series explores one of those areas in detail; the on-site experience.
Each session explores some of the most important key success factors related to the on-site experience, by following a user journey common to virtually any eCommerce site.
A self-assessment questionnaire will be provided at the end of each session to help you benchmark your on-site experience against industry best-practices. Merchants that submit the questionnaire will also benefit from a high-level site audit aimed at pinpointing low-hanging fruit on which merchants can take immediate action.
Not convinced yet? Why not take a look at the materials we have published from the previous sessions?
Sessions Calendar and Details
Session 1 : The Circles of eCommerce Success
It is time for your eCommerce to demonstrate its true potential, and to get better results and optimise investments. In a series of online sessions, Ranosys Director of Commerce Maurizio Stella explores:
- How eCommerce success can be broken down into specific areas, helping you set KPIs for your growth.
- Current best practices for each key area, with guests from relevant technology partners, online retailers, and industry experts.
- A model to help you benchmark your digital readiness against your customers’ expectations.
During this first session, Maurizio shall provide an overview of the key success factors, explains how eCommerce success does not need to be a high-risk betting game and introduces two of the guests that will deep-dive with him into the next two topics of the series: Personalisation and Loyalty.
Speakers
Maurizio Stella
Director of Commerce – Ranosys
Recorded Session
The Deck
Session 2 : The Browsing Experience
It’s time for your eCommerce to express its true potential.
In this series of online sessions, Ranosys Director of Commerce Maurizio Stella explores:
- how eCommerce success can be broken down into key success areas
- best practices for each key area, with guests from relevant technology providers, online retailers, and other industry experts
- How to develop a model to help you benchmark your digital experience against your customers’ expectations and industry best practices.
An overview of the research and key findings was provided during session 1. During Session 2 we will be deep-diving into “The Browsing Experience” to understand what successful sites have in common and what merchants need to do to meet and exceed customer expectations.
Browsing Experience Self-assessment Questionnaire
After each session, we provide a questionnaire for each topic to help you benchmark your site against industry best practices. Once you submit the form, we will also perform a quick audit of your site and send you the results.
Speakers
Maurizio Stella
Director of Commerce – Ranosys
Theis Vedel
Head of Partnerships – Clerk.io
Recorded Session
The Deck
Session 3 : The Validation Experience
Once a customer has found a product they are considering buying, there is a short phase of crucial importance before the purchase can happen. It’s in that phase that customers validate the product and the business, seeking to understand whether it’s really the right product and whether the business can be trusted with the purchase.
In this session we will explore some of the key factors that are bringing positive results across a large variety of businesses.
Speakers
Maurizio Stella
Director of Commerce – Ranosys
Rob Lewis
Senior Partnership Manager – Yotpo
The Deck
Session 4 : The Purchase Experience
The customer is now ready to buy, but his journey is not over yet. An entire checkout flow awaits ahead. What can merchants do to make sure the path to order confirmation is as smooth and frictionless as possible? What do customers expect?
In this session, we will explore some of the key success factors for the purchase experience.
Registration
Registration for this event is not available yet. If you have registered for one of our past sessions or for the next upcoming session, you will be notified once the date and time have been confirmed.
Speakers
This is still a secret…
Recorded Session, Deck and Questionnaire
Please note that the recorded session, deck, and self-assessment questionnaire will be published here after the live session. Registered users will be notified.
Session 5: The Receive and Return Experience
The customer has made its purchase, and you have yet another opportunity to deliver an amazing experience. Will the parcel arrive on time? Will the customer be notified? What if the customer wants to return the parcel?
In this session, we will explore some of the key success factors for this topic, and bring examples from the industry.
Registration
Registration for this event is not available yet. If you have registered for one of our past sessions or for the next upcoming session, you will be notified once the date and time have been confirmed.
Speakers
This is still a secret…
Recorded Session, Deck and Questionnaire
Please note that the recorded session, deck, and self-assessment questionnaire will be published here after the live session. Registered users will be notified.
Session 6 : The Feedback Experience
Now that the customer has received the item, and potentially even returned it, it’s time to get that valuable feedback, which will form part of the Validation Experience for future customers. How should merchants go about this? Is it always worth it? Is it right for your company?
In this session, we will explore some of the key success factors for this very important part of the experience.
Registration
Registration for this event is not available yet. If you have registered for one of our past sessions or for the next upcoming session, you will be notified once the date and time have been confirmed.
Speakers
This is still a secret…
Recorded Session, Deck and Questionnaire
Please note that the recorded session, deck, and self-assessment questionnaire will be published here after the live session. Registered users will be notified.
Key Takeaways From The Next Session - Validation
Experience
- The key elements of the validation experience
- Examples of applied best practices
- The power of user-generated content
WHO SHOULD ATTEND?